“The most noteworthy accomplishment, however — besides providing a Paula Abdul career update and, you know, spreading a positive message — may be the way Abdul makes the words “clinical exam” sound like they’ve always belonged in a big pop song.”
– TIME Magazine
We designed the logo by leveraging the iconic pink ribbon and turning it into the shape of a check mark.
The Check Yourself App is a simple, useful tool that educates women, sends self-examination and mammogram reminders, allows users to document and share changes instantly with their doctor, and more.
The YouTube channel features the music video, user-generated dance content, a live tally of the number of people who have “checked themselves”, behind the scenes outtakes and more.
Similar content, along with campaign signage is pinned on Pinterest.
Unique Facebook profile pictures and branded filters increase participation during Breast Cancer Awareness Month.
Stickers distributed at clinics and breast cancer walks help spread the word.