On social, visitors were able to upload pictures of their kids into fun lines from our campaign.
"Go Before They Grow"
Little kids become big kids before you know it. And Sesame Place wanted to embrace this reality with an entirely new campaign that celebrated their new tagline, Go Before They Grow.
On the subway one morning on the way to work, I started thinking about all the different things my two kids do now and what those things would evolve into just a few years down the line.
Their playdates would become date dates. Pretending to fly would soon become learning to drive. The list goes on. But the direction their new campaign should go became very clear and practically wrote itself.
- Role Associate Creative Director, Writer
- For Sesame Place
- Type Integrated Campaign
- Media TV, Social, Print, Collateral