"Very Perry"

What influences your look? We asked the guys from our 2017 spring campaign to share their style perspective. Elements became online videos and the story came to life in Perry Ellis' first-ever digital Lookbook. The conversation continued on social media, through gifs and style posts.

In collaboration with Sofia Glimnell.

The Digital Lookbook talks about style using modern digital vernacular.

Examples of animated pages uploaded Instagram on Twitter.