After Liem's work was featured in mommy blogs, more and more people wanted them, like retail baby stores in NYC.
Liem shared the idea with the NY MTA and after a year, the button program was implemented.
"Belly Buttons"
I was very pregnant. My art director at the time, Liem Nguyen, having heard me complain daily about not getting a seat on the subway, decided to do something about it.
To see more of Liem’s work, visit https://www.limwin.com/
- Role Wrote some buttons, watched it take off (Liem and his wife did all the work. I was the one growing a human.)
- For Public Service Side Project