"Healthy NY"

  • Role Copywriter
  • For New York State
  • Type 360 Campaign
  • Media Print, OOH, Experiential

Random and “hazardous" installations throughout the city reach New Yorkers in unexpected ways.

Strategic installations in office buildings around the city.

Ads on bus shelters call out areas of potential danger—unstable awning, loose manhole, distracted driver, etc. Copy: Without health insurance, you can’t help but look at the world in a different way.