"It's Amazing"

Every experience at Atlantis is amazing. And no two experiences are the same.

To help launch the opening of Atlantis Dubai, we used imagery to tell our story and showcase just how unique and each individual trip can be.

  • Role Copywriter
  • For Atlantis
  • Type Integrated Campaign
  • Media Print, Digital, Experiential

Guests upload photos from their vacation to create a unique, sharable memento.

Visitors can browse different kaleidoscopes on the website and explore corresponding vacation packages that include the sights and activities comprised in each experience.

Interactive banners let users explore the possibilities.

COPY: Melt away with Balinese healing touches in the new Mandara Spa. Place your bets in the Caribbean’s largest casino. Then dance the night away to the exhilarating sights and sounds at Aura nightclub. At Atlantis, every day is your own unique, amazing adventure.

COPY: Slide the Leap of Faith into a shark-filled underworld. Tee off at Tom Weiskopf’s PGA championship course. Then toast the perfect day at any of our world-renowned dining establishments. At Atlantis, every day is your own unique, amazing adventure.

COPY: Mingle with bottlenose dolphins. Get lost in a maze of underwater halls and tunnels, home to 65,000 animals. Let your kids' imaginations run as fast as they can while you slip away to your luxurious Regal Suite. At Atlantis, every day is your own unique, amazing adventure.