Behind the Scenes
In the course of a year, we concepted, executed and launched a global recruitment initiative for Avon, featuring an international cast of 16 real-life representatives with inspiring stories to tell.
Partnering with documentary film director, Doug Keeve, we interviewed women from from Buenos Aires, Mexico, The Philippines, New York City and more. The 360-degree campaign celebrates the different ways Avon helps women around the world “Make It Beautiful”.
We created original music to reinforce the branding.
- Role Creative Director and Writer
- For Avon Global
- Type Integrated Campaign
- Media Broadcast, Print, Digital