"Everybody Wins"

Radio spots delivered by ESPN sports anchor and NFL journalist, Kenny Mayne, help JCPenney reach men who otherwise have no interest in ads for clothes. Radio campaign was a finalist in the Radio Mercury Awards.

  • Role Copywriter
  • For JCPenney
  • Type Broadcast
  • Medium Radio, Print, TV

“BCS College Rankings”





“Get It Over With”

“Pickup Line”

Shopping for the perfect Christmas present at JCPenney gives people the power to channel everyone on their gift list.

“Channeling Wife”

“Channeling Teen”

“Channeling Dad”