"The Simple Power of Cheerios"

Cheerios launched a simple campaign about the simple power of Cheerios. It reinvigorated the brand and even led to a One Show nomination for the Outdoor/Billboard campaign, which was featured in Creativity Magazine and the Communication Arts Advertising Annual.

  • Role Copywriter
  • For General Mills
  • Type Integrated Campaign
  • Medium TV, Print, OOH, Digital, Social, Experiential

A series of TV spots showed the simple, yet powerful role Cheerios plays in every stage of life.

Anthem Spot

The story continues in OOH and print, celebrating the simple things that Cheerios stands for.

The conversation on Social Media went beyond just words, to simple words of wisdom.

Mother’s Day Online Video

Cheerios Experiential Work